about REBECCA


I learn. I create. I share.

Rebecca Schoefer

Hi, I’m Rebecca Schoefer — graphic designer, photographer, and creative collaborator. I believe good design is about effective communication. It’s easy to make something look nice. The challenge is making it easy to understand.

I’m obsessed with solving problems. I turn thoughtful ideas into exceptional design by learning at every opportunity. And I share what I’ve learned with others for a design-forward world.

When not designing I love to cook, camp, and kayak.

PORTFOLIO


DESIGN PROCESS


BRIEF | Create a logo to unify the sales force within the Anchoring systems 'Concrete and Structural Repair' products division. Used for t-shirts, website, newsletter and sales collateral.

COMPS

FINAL

CLIENT | Simpson Strong-Tie

COLLABORATION | Tom Rosenfield—Creative Director

TOOLS | Illustrator CC, Photoshop CC

PROCESS |

DELIVERABLES |

JUST SAYIN'


Well done Rebecca. The Hayes Ranch PPT presentation template slides look great and everything works as expected. I appreciate all the hard work you put into this project and I am happy with the balance between the design elements you developed and simplicity of the overall presentation that you arrived at with Heather (brand manager)."

Brent Gallant
Creative Director | Wente Vineyards

logo


BAPTA Logo Re-design

BRIEF | Logo update which incorporated elements of a modern ticket, brighter colors, a rainbow and a bridge, to reflect the San Francisco Bay area.

Created pull-outs of barcode for more impact in small spaces and varied uses

CLIENT | Bay Area Professional Ticketing Association

TOOLS | Illustrator

more logos


ANIMATION


S'well Bottles Logo Animation


Turkey Thanksgiving Instagram Post


Nutcracker Holiday Instagram Post

BRIEF | Personal projects to develop skills in simple gif animation

TOOLS | Illustrator, Photoshop

SALES LIT


Online Ordering Tool Postcard

CLIENT | Simpson Strong-Tie

COLLABORATION | Tom Rosenfield—Creative Director

TOOLS | InDesign, Photoshop, Word


Training Resource Handout

CLIENT | Simpson Strong-Tie

TOOLS | InDesign, Photoshop, Acrobat, Word


Development Direct Mail Campaign Tri-fold Brochure

CLIENT | Livermore Valley Perfoming Arts Center

COLLABORATION | Chris Carter—Development Director
Nancy Mueller—Marketing Director

TOOLS | InDesign, Photoshop, Word

photography


Cellar Door Website Photos

BRIEF | Photograph food and beverages for client website: art direction, photography, retouching.

CLIENT | Cellar Door Wine Bar

TOOLS | Lightroom, Photoshop

PRESENTATION


Hayes Ranch PowerPoint Refresh

BRIEF | Sales team ask to make the brand deck for Hayes Ranch more visually appealing.

CLIENT | Wente Vineyards

COLLABORATION | Brent Gallant—Creative Director
Heather Everett—Brand Manager

TOOLS | InDesign, Photoshop, Acrobat, PowerPoint

PROCESS |

  • Evaluate previous deck, communicate proposed revisions
  • Explore solutions
  • Sketch thumbnails of layout ideas
  • Build digital conepts in Indesign, Photoshop
  • Present concepts to Creative Director
  • Refine with feedback and build out in PowerPoint
  • Deliver 2 theme options to Brand Manager
  • Refine with feedback
  • Test functionality
  • Deliver final files as PowerPoint template with master slides

DELIVERABLES |

  • 25 master slides
  • 6 unique wine varietal slides with bottle photoshop work
  • Hero shot with all bottles photoshopped as group

publication


X

BRIEF | X

CLIENT | Simpson Strong-Tie

COLLABORATION | Tom Rosenfield—Creative Director

TOOLS | InDesign, Illustrator, Photoshop, Acrobat, Word, Excel

packaging


Wente Tasting Room Product Labels

BRIEF | Design standardized labels which reflect the elevated Wente branding,for external vendor products that are sold in the tasting room. Build style guide and product kit for vendor use.

CLIENT | Wente Family Estates

COLLABORATION | Brent Gallant—Creative Director

TOOLS | Illustrator, Photoshop

Event, Trade Show


International Builders Show 2018

BRIEF | Collaborate with creative director and marketing team to deliver fully-engaged customer experience at this annual builder trade show. Integrate messaging, color, and imagery into large format signage and 3D environmental graphics.

Floor graphic (20) leading a path between company booths

CLIENT | Simpson Strong-Tie

COLLABORATION | Tom Rosenfield—Creative Director

TOOLS | InDesign, Illustrator, Photoshop, Acrobat, Word


Lobster Clambake Annual Fundraising Event & Auction—LVPAC

BRIEF | Pitched and produced concept, messaging, and original artwork for a new annual fundraising event for The Livermore Valley Performing Arts Center. Event brought together community leaders (political and professional), grass-roots arts supporters, and high-end donors for an evening of casual elegance. Raised over $125k for local performing arts and education.

DELIVERABLES |

EMAIL, SOCIAL MEDIA, WEB


The Concerts at Wente Vineyards—Email

BRIEF | Build responsive html email (code, assets) for all campaign emails

CLIENT | Wente Family Estates

COLLABORATION | Brent Gallant—Creative Director; Jeff Ouye—Graphic Designer; Craig Ferreira—Consumer Relations Manager

TOOLS | InDesign, Photoshop, Sublime, Marketo


Mother's Day Brunch at Wente Vineyards—Social Media

CLIENT | Wente Family Estates

COLLABORATION | Brent Gallant—Creative Director

TOOLS | Illustrator, Photoshop

POINT OF PURCHASE


Deck Drive Counter Mat

BRIEF | Create a sales piece for in-store use at the check out counter to inform customers of product line.

CLIENT | Simpson Strong-Tie

COLLABORATION | Bob Shirley—Product Marketing Manager;
Brian Rogers—Art Manager

TOOLS | InDesign, Illustrator, Photoshop, Acrobat, Word

Interactive PDF


Wente Wedding Planner

BRIEF | Create a live, fill-in-able digital pdf form to replace previous manual document. Used by wedding couple and catering staff. Should be user friendly, visually appealing, and branded to align with upscale wedding venue.

CLIENT | Wente Family Estates

COLLABORATION | Brent Gallant—Creative Director, Patice Yee-Green—Experiential Marketing Manager, Heather Jones—Catering Sales Director

TOOLS | InDesign, Illustrator, Acrobat, Word

Concept


X

BRIEF | X

CLIENT | Simpson Strong-Tie

COLLABORATION | Tom Rosenfield—Creative Director

TOOLS | InDesign, Illustrator, Photoshop, Acrobat, Word, Excel