Hi, I’m Rebecca Schoefer — graphic designer, photographer, and creative collaborator. I believe good design is about effective communication. It’s easy to make something look nice. The challenge is making it easy to understand.
I’m obsessed with solving problems. I turn thoughtful ideas into exceptional design by learning at every opportunity. And I share what I’ve learned with others for a design-forward world.
BRIEF | Create a logo to unify the sales force within the Anchoring systems 'Concrete and Structural Repair' products division. Used for t-shirts, website, newsletter and sales collateral.
CLIENT | Simpson Strong-Tie
COLLABORATION | Tom Rosenfield—Creative Director
TOOLS | Illustrator CC, Photoshop CC
PROCESS |
DELIVERABLES |
Well done Rebecca. The Hayes Ranch PPT presentation template slides look great and everything works as expected. I appreciate all the hard work you put into this project and I am happy with the balance between the design elements you developed and simplicity of the overall presentation that you arrived at with Heather (brand manager)."
Brent Gallant
Creative Director | Wente Vineyards
logo
BRIEF | Logo update which incorporated elements of a modern ticket, brighter colors, a rainbow and a bridge, to reflect the San Francisco Bay area.
Created pull-outs of barcode for more impact in small spaces and varied uses
CLIENT | Bay Area Professional Ticketing Association
TOOLS | Illustrator
more logos
SALES LIT
CLIENT | Simpson Strong-Tie
COLLABORATION | Tom Rosenfield—Creative Director
TOOLS | InDesign, Photoshop, Word
CLIENT | Simpson Strong-Tie
TOOLS | InDesign, Photoshop, Acrobat, Word
CLIENT | Livermore Valley Perfoming Arts Center
COLLABORATION |
Chris Carter—Development Director
Nancy Mueller—Marketing Director
TOOLS | InDesign, Photoshop, Word
PRESENTATION
BRIEF | Sales team ask to make the brand deck for Hayes Ranch more visually appealing.
CLIENT | Wente Vineyards
COLLABORATION |
Brent Gallant—Creative Director
Heather Everett—Brand Manager
TOOLS | InDesign, Photoshop, Acrobat, PowerPoint
PROCESS |
DELIVERABLES |
EMAIL, SOCIAL MEDIA, WEB
BRIEF | Build responsive html email (code, assets) for all campaign emails
CLIENT | Wente Family Estates
COLLABORATION | Brent Gallant—Creative Director; Jeff Ouye—Graphic Designer; Craig Ferreira—Consumer Relations Manager
TOOLS | InDesign, Photoshop, Sublime, Marketo
CLIENT | Wente Family Estates
COLLABORATION | Brent Gallant—Creative Director
TOOLS | Illustrator, Photoshop
POINT OF PURCHASE
BRIEF | Create a sales piece for in-store use at the check out counter to inform customers of product line.
CLIENT | Simpson Strong-Tie
COLLABORATION |
Bob Shirley—Product Marketing Manager;
Brian Rogers—Art Manager
TOOLS | InDesign, Illustrator, Photoshop, Acrobat, Word
Interactive PDF
BRIEF | Create a live, fill-in-able digital pdf form to replace previous manual document. Used by wedding couple and catering staff. Should be user friendly, visually appealing, and branded to align with upscale wedding venue.
CLIENT | Wente Family Estates
COLLABORATION | Brent Gallant—Creative Director, Patice Yee-Green—Experiential Marketing Manager, Heather Jones—Catering Sales Director
TOOLS | InDesign, Illustrator, Acrobat, Word
