BRIEF | Create a logo to unify the sales force within the Anchoring systems 'Concrete and Structural Repair' products division. Used for t-shirts, website, newsletter and sales collateral.
CLIENT | Simpson Strong-Tie
COLLABORATION | Tom Rosenfield—Creative Director
TOOLS | Illustrator CC, Photoshop CC
Hi, I’m Rebecca Schoefer, graphic designer, photographer and information architect. I believe good design is about effective communication. It’s easy to make something look good, the challenge is to make it easy to understand.
I’m obsessed with solving problems. To do that effectively I must learn constantly. I create something, figure out how to make it better, then share what I’ve learned with others.
When not designing I love to cook, camp, and kayak.
Well done Rebecca. The Hayes Ranch PPT presentation template slides look great and everything works as expected. I appreciate all the hard work you put into this project and I am happy with the balance between the design elements you developed and simplicity of the overall presentation that you arrived at with Heather (brand manager)."
Brent Gallant
Creative Director | Wente Vineyards
Sales Lit
CLIENT | Simpson Strong-Tie
COLLABORATION | Tom Rosenfield—Creative Director
TOOLS | InDesign, Photoshop, Word
CLIENT | Livermore Valley Perfoming Arts Center
COLLABORATION |
Chris Carter—Development Director
Nancy Mueller—Marketing Director
TOOLS | InDesign, Photoshop, Word
POiNT OF PURCHASE
BRIEF | Create a sales piece for in-store use at the check out counter to inform customers of product line.
CLIENT | Simpson Strong-Tie
COLLABORATION |
Bob Shirley—Product Marketing Manager;
Brian Rogers—Art Manager
TOOLS | InDesign, Illustrator, Photoshop, Acrobat, Word
