about REBECCA


i learn stuff. i create stuff. i share stuff.

Rebecca Schoefer

Hi, I’m Rebecca Schoefer, graphic designer, photographer and information architect. I believe good design is about effective communication. It’s easy to make something look good, the challenge is to make it easy to understand.

I’m obsessed with solving problems. To do that effectively I must learn constantly. I create something, figure out how to make it better, then share what I’ve learned with others.

When not designing I love to cook, camp, and kayak.

Gotta go learn, create, share.

PORTFOLiO


JUST SAYiNG


Well done Rebecca. The Hayes Ranch PPT presentation template slides look great and everything works as expected. I appreciate all the hard work you put into this project and I am happy with the balance between the design elements you developed and simplicity of the overall presentation that you arrived at with Heather (brand manager)."

Brent Gallant
Creative Director | Wente Vineyards

logo


BAPTA Logo Re-design

CLIENT | Bay Area Professional Ticketing Association

TOOLS | Illustrator

ANiMATiON


S'well Logo Animation

BRIEF | Personal project to develop skill set in simple gif animation. Created logo animation concept for S'well Bottles.

CLIENT | Self

TOOLS | Illustrator, Photoshop

Sales Lit


Online Ordering Tool Postcard

CLIENT | Simpson Strong-Tie

COLLABORATION | Tom Rosenfield—Creative Director

TOOLS | InDesign, Photoshop, Word


Discover Development Campaign

CLIENT | Livermore Valley Perfoming Arts Center

COLLABORATION | Chris Carter—Development Director
Nancy Mueller—Marketing Director

TOOLS | InDesign, Photoshop, Word

photography


Cellar Door Website Photos

BRIEF | Photograph food and beverages for client website: art direction, photography, retouching.

CLIENT | Cellar Door Wine Bar

TOOLS | Canon30D Digital Camera, Lightroom, Photoshop

Presentation


Hayes Ranch PowerPoint Refresh

BRIEF | X

CLIENT | Wente Vineyards

COLLABORATION | Brent Gallant—Creative Director
Heather Everett—Brand Manager

TOOLS | InDesign, PowerPoint

publication


X

BRIEF | X

CLIENT | Simpson Strong-Tie

COLLABORATION | Tom Rosenfield—Creative Director

TOOLS | InDesign, Illustrator, Photoshop, Acrobat, Word, Excel

packaging


X

BRIEF | X

CLIENT | Simpson Strong-Tie

COLLABORATION | Tom Rosenfield—Creative Director

TOOLS | InDesign, Illustrator, Photoshop, Acrobat, Word, Excel

Trade Show


X

BRIEF | X

CLIENT | Simpson Strong-Tie

COLLABORATION | Tom Rosenfield—Creative Director

TOOLS | InDesign, Illustrator, Photoshop, Acrobat, Word, Excel

EMAiL, DiGiTAL, WEB


X

BRIEF | X

CLIENT | Simpson Strong-Tie

COLLABORATION | Tom Rosenfield—Creative Director

TOOLS | InDesign, Illustrator, Photoshop, Acrobat, Word, Excel

POiNT OF PURCHASE


Deck Drive Counter Mat

BRIEF | Create a sales piece for in-store use at the check out counter to inform customers of product line.

CLIENT | Simpson Strong-Tie

COLLABORATION | Bob Shirley—Product Marketing Manager;
Brian Rogers—Art Manager

TOOLS | InDesign, Illustrator, Photoshop, Acrobat, Word

Interactive PDF


X

BRIEF | X

CLIENT | Simpson Strong-Tie

COLLABORATION | Tom Rosenfield—Creative Director

TOOLS | InDesign, Illustrator, Photoshop, Acrobat, Word, Excel

Concept


X

BRIEF | X

CLIENT | Simpson Strong-Tie

COLLABORATION | Tom Rosenfield—Creative Director

TOOLS | InDesign, Illustrator, Photoshop, Acrobat, Word, Excel